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Attribution Setup

Instruction: Using the Deny Network Attribution Tool

The Deny Network Attribution tool is an essential script for accurately tracking and managing user attribution across various platforms. This tool is particularly useful for businesses that rely on online forms for lead generation, user signups, or customer relationship management (CRM). Below, you'll find instructions on how to integrate the tool and understand its importance in different scenarios.

Integration Steps:

  1. Add the Script to Your HTML:To start using the Deny Network Attribution tool, you need to include the following script in the <head> section of your HTML file:
<script src="https://traffic.deny.network/deny/v1/attribution.js" defer=""></script>

Once you've installed the script, this tool can help you confirm whether the deployment was successful.

  • defer="": Ensures that the script is loaded after the HTML document is fully parsed, which helps in optimizing page load times and ensures that the script does not interfere with the rendering of your webpage.
  • Example Form Code: This is a basic example of the form code that can be used. You can use what ever name suits your deployment, however the HTML ids are limited to the list below.
    <input type="hidden" id="identifierdeny" name="identifier" value="">
    <input type="hidden" id="ipaddressdeny" name="ipAddress" value="">
    <input type="hidden" id="currenturldeny" name="currentUrl" value="">
    <input type="hidden" id="referrerdeny" name="referrer" value="">
    <input type="hidden" id="referringdomaindeny" name="referringDomain" value="">
    <input type="hidden" id="continentdeny" name="continent" value="">
    <input type="hidden" id="continentcodedeny" name="continentCode" value="">
    <input type="hidden" id="countrydeny" name="country" value="">
    <input type="hidden" id="utmsourcedeny" name="utmSource" value="">
    <input type="hidden" id="utmmediumdeny" name="utmMedium" value="">
    <input type="hidden" id="utmcampaigndeny" name="utmCampaign" value="">
    <input type="hidden" id="utmtermdeny" name="utmTerm" value="">
    <input type="hidden" id="utmcontentdeny" name="utmContent" value="">


Integrate with Your Forms:
The Deny Network Attribution tool can be easily integrated with various types of forms, including:

  • HTML Signup Forms:If you have a standard HTML signup form, you can add hidden fields to capture the attribution data:
  • CRM Forms with Direct Embeds:For CRM systems like Salesforce, HubSpot, or any other platform that allows direct HTML form embeds, you can add the Deny Network Attribution script and hidden fields to capture attribution data directly within your CRM forms.
  • Contact Forms:For contact forms, the hidden fields work similarly to capture where the inquiry is coming from, helping to better understand lead sources.
    WordPress Plugins:If you're using WordPress, you can embed the script directly into the header or footer of your theme, and add hidden fields in your form builder plugin (like Contact Form 7 or Gravity Forms) to capture the attribution data.

Data Handling:Once integrated, the hidden fields will automatically populate with relevant attribution data such as IP address, referrer, UTM parameters, and more. When a user submits a form, this data is sent to your backend or CRM for further analysis and action.

These are the HTML IDs that can be used to save attribution data via your own forms.

identifierdeny
ipaddressdeny
currenturldeny
referrerdeny
referringdomaindeny
continentdeny
continentcodedeny
countrydeny
utmsourcedeny
utmmediumdeny
utmcampaigndeny
utmtermdeny
utmcontentdeny

Importance of the Deny Network Attribution Tool:

  • Universal Integration:The tool's versatility allows it to be seamlessly integrated with various platforms, whether you are using a simple HTML form, a WordPress plugin, or a sophisticated CRM system. This flexibility ensures that you can capture critical attribution data regardless of your tech stack.
  • Cookie-less Technology: cookies are less reliable in modern times and with regulation shifting and compliance often neglected. Deny Network Attribution Tool is 100% cookie less solution that future proofs your attribution strategy.
  • Enhanced Attribution Accuracy:By capturing detailed information about where your traffic is coming from, the tool helps you attribute leads and conversions more accurately. This is particularly important for understanding the effectiveness of marketing campaigns and refining your strategy.
  • Fraud Detection and Compliance:The tool aids in detecting fraudulent activities by capturing and analyzing detailed user data. This helps protect your business from malicious actors and ensures compliance with regulatory requirements related to data collection and security.
  • Comprehensive User Tracking:Whether users are signing up for a newsletter, filling out a contact form, or submitting information via a CRM form, the Deny Network Attribution tool tracks their journey across channels. This comprehensive tracking is invaluable for businesses engaged in multi-channel marketing.
  • Data-Driven Decision Making:The data collected by the attribution tool can be analyzed to gain insights into user behavior, the effectiveness of different traffic sources, and overall marketing performance. This empowers businesses to make informed decisions based on real-time, actionable data.
  • Improved ROI:By understanding which channels and campaigns drive the most valuable traffic, you can optimize your marketing efforts to improve return on investment (ROI). The Deny Network Attribution tool provides the data needed to fine-tune your approach and achieve better results.

Incorporating the Deny Network Attribution tool into your forms—whether they are HTML signup forms, contact forms, WordPress plugins, or CRM embeds—ensures you have a robust mechanism for tracking, attribution, fraud prevention, and compliance, leading to more informed business decisions and improved marketing outcomes.

Working Example

This is the fingerprint hash of the device
This is the public IP of the device
This is the current URL of the page view
This is the referring page to the current page view
This is the referring domain of the page view if available
This is the continent the page view is from
This is the continent code the page view is from
This is the country the page view is from
This is UTM Source if available
This is UTM Medium if available
This is UTM Campaign if available
This is UTM Term if available
This is UTM Content if available